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A visual guide to counting traffic into your A/B test

Understanding how and what traffic is counted into your experiments is super important. It's not all that complex either as we'll discover here...

How to determine what metrics you need for an A/B test

If you don't learn anything actionable from your experiments, then those experiments have failed you. This is avoidable if you track the right metrics. Here's how...

8 powerful levers for Conversion Rate Optimisation

How we can utilise powerful conversion levers to experiment with purpose...

Lessons in scaling and “productising” an Optimisation Process or…an exercise in cloning

How does one scale themselves to avoid becoming a bottleneck? I had this problem and experimented with a solution to resolve this. In this article, I describe the process along with details on how it went...

How to test big successfully

Testing big is sometimes necessary. I've written a detailed guide about how to go about it successfully...