I'm 
I'm an app-builder, trainer, and fractional experimentation lead. Focusing on sustainable use of AI using small (and local) models.
Some companies I've worked for:
How can I help?
Analyse reviews, surveys, chat conversations for insights
I've created an app/workflow to analyse large volumes of text and provide insights on problems as well as create user personas.
Train and support your teams building AI apps and workflows.
Having built my own AI workflows and app, I can help you set up and run your own workflows and app.
Be your "fractional" Experimentation Lead.
I can train your teams to set up and run effective experiment programs, or hire me to run your program.
Get in touch to discuss how I can help you.
Work
In-person Workshops
Running in-person workshops. Sustainable use of AI, workflows and agents. Next workshop: May 2026.
Sign up for the workshop
Ressada App and Service
Built and founded Ressada, an AI-based app with built in workflows and agents that
Visit the website
A/B Decisions App
Builder of A/B Decisions, an app that helps you make decisions based on expected loss.
Visit the website
AI workflow guides
A series of video and written guides about using AI, focusing on sustainability and workflows.
View the guides
Online Workshops
I've ran a number of virtual workshops, including ones covering AI workflows and agents. One of which had over a thousand attendees.
Watch the recording
Keynote speaker
Comics about experimentation. Highlighting key concepts, problems and generally poking funs.
Learn more about speaking at Conversion Hotel
CRO Tales
Comics about experimentation. Highlighting key concepts, problems and generally poking funs.
Read some of the comics
Tech-Bro Tales
Comics about the tech hype and nonsense. Sometimes informative, but mostly poking fun.
Read some of the comics
Comics & graphic novels
Writer and (sometimes) artist of comics and graphic novels. Mr. Jones's Smoking Bones now published by b7media.
Find out more about the comicsI share my thoughts and ideas on the following substacks.
