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I'm
Iqbal Hussain Ali

Experimentation coach and consultant, helping teams run experimentation programs.

Some companies I've worked for:

How can I help?

Over 20+ years experience, I've worked in UX, development, analysis, and experimentation. I've helped organisations set up, run, and scale experiment programs.

Support your teams

Train/support product teams set up, run, and scale experiment programs.

Full-stack CRO

Run user research (including NLP), experiment design, development, and analysis.

Run AI Workshops

Run workshops teaching product owners how to integrate AI into workflows.

Get in touch to discuss how I can help you.

Analyse thousands of user text for insights

Ressada is an AI-based app I created to support my clients. It's two years in the making and a labour of love.

  • Categorise thousands of user reviews, survey responses, etc.
  • Full transparency to validate accuracy
  • Finds the top problems and value items as mentioned by users
  • Talk to the voice of the customer
  • It's open for beta users. Contact me for details
Visit Ressada.com